September 9, 2011

we’re sorry about the press release

by Niklas Hansson

There hasn’t been much noise from us here lately and it’s not because we haven’t been hard at work but instead because we are focusing on moving forward after the trailer.

There has been a lot of thoughts and ideas and surprises surrounding the launched trailer. One of them was the last minute change of the press release we sent to certain sources(some got the correct one) where we thought it would be a good idea to put our elevator speech “It’s Portal meets braid,on crack with avatars” on the top of the press release.

In retrospect people didn’t get to see enough of the game to understand the comparison and thought we were trying to say we were just like those games. We used that phrase because our game is very much in the spirit of Portal, as it is a puzzle/action game that forces you think in new patterns. And since our core game play mechanics are about time manipulation it made sense to use Braid as the example for this. The issue of course is that elevator speeches aren’t made for headlines. And also that we simply wasn’t showing enough of the game so people couldn’t make the connections.

We have learned a lot from this mistake however and feel confident that we can start moving forward again, and if anyone feels we offended their favorite game or that we was just trying to capitalize on their fame we are sorry. It is however still the best way to describe the game in a single sentence.

We will make sure to keep new updates coming as there is a lot of exciting things to talk about.

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